Jason leads partnerships, B2B growth and AI at VComfort, driving the company’s expansion across gyms, leisure centres and community venues. From opening conversations and developing relationships to coordinating installations and supporting partners beyond launch, he takes a hands-on approach to building partnerships that deliver lasting value.
Alongside on-the-ground expansion, Jason supports VComfort’s Amazon and e-commerce operations, helping strengthen the company’s online presence and unlock new opportunities for growth.
Behind the scenes, he is developing the automation and AI infrastructure that will help VComfort operate more efficiently, streamline workflows and enable the team to achieve more with less friction. By connecting people, partnerships and technology, Jason helps build the systems that support VComfort’s long-term growth.
His approach is grounded in clear priorities, consistent execution and a strong commitment to relationships. He believes good partnerships are built on trust, transparency and follow-through ensuring every venue receives honest communication, timely responses and dependable support at every stage of the journey.
Fun Fact:
Outside of business, I’m a man of many interests. I love boxing, making music, hosting events, and building things — from apps and AI systems to new business ideas. I enjoy bringing ideas to life, whether that’s through creativity, technology, or bringing people together. If I’m not in the studio or working on a new project, there’s a good chance I’m planning the next big idea!